Facebook has over 300 million users and you should be targeting a few that fit your target market. The social media giant offers a very powerful simple platform. If you're not already active on Facebook; get started today. It offers exceptional, low cost marketing opportunities for small business.
Basic Strategy: Once you have signed up, you should consider securing your company's username. Be aware, however, that if you reserve your company name for your personal account, you won't be able to use it for your Business Fan Page. Fan Pages have special rules regarding usernames.
View The Competition: Search for your competitors and evaluate their Facebook efforts. What type of pages do they have? How many fans do they have? Spend time looking at their posts, photos and/or videos to understand how they're using Facebook.
Advanced Strategy: You may already have a personal Facebook account, but how do you extend that presence for your business? You have several options. You can register a Business Account - which is designed for a very simple presence on Facebook. There are many limitations on such accounts, so you'll most likely prefer to have a Business Fan Page. A Business Fan Page lets you create a page where customers or fans of your business can register— expanding the presence because your updates will flow to their pages. You might also want to consider running hyper-local ads on Facebook. But, that’s another post.
If you want to talk about your Social Media marketing, please contact us.